As streaming continues to dominate the way content is consumed, the popularity and adoption of OTT platforms has increased globally. This explosive growth was further accelerated by the COVID pandemic as consumers shifted to entertainment streaming services during the subsequent blockade.
The alliance between streaming services and telecom providers brought immediate benefits to both parties. For telecom operators, it was an opportunity to differentiate their service offerings in the face of the increasing commercialization of Internet and TV services, while for streaming providers, it was an opportunity to gain new subscribers by bundling their content with distribution operators, particularly mobile operators.
Why do telcos need OTT apps?
Telecom service providers can build their own set of OTT application services. Cable operators can now ensure maximum control over their services by gaining maximum control over their services without partnering or purchasing OTT services. The bottom line is that telecom providers will be interacting with their customers for years to come and will offer significant opportunities.
Capitalize on more ROI
As OTT streaming services are emerging much faster than expected, it is essential to complete the basic commodity of revenue checking. While telecom operators have a large customer base in the market, it has become commonplace to gather crowds and instill new ways to make money from OTT applications.
Building advanced technology
The main key to progress for telecom service providers is their network services. By building advanced networks and skilled new technologies such as 5G, telecom operators can offer greater bandwidth, allowing them to provide competitive rates for the growing data demand from OTT services.
Offering their own OTT services
Telecom service providers can build their own OTT services. By building their own OTT services, they can have full control over services that may not be possible when partnering with or purchasing OTT services. Telco service providers can build their own world of OTT services to attract customers. This approach comes with additional opportunities.
On-demand value-added services
Operators have gained a large customer base that has access to large amounts of data. By centralizing data analysis, operators will be able to identify and meet the needs of their subscribers in innovative ways. They can rely on building services on demand just like any other OTT application development company. Some of these include healthcare, e-commerce and m-learning, which help meet the needs of subscribers.
Attract subscribers from other networks
OTT apps can easily attract subscribers and hence this is a benefactor for telecom service providers from other networks. Regardless of any network, the quality of OTT tends to attract customers. The process can help telecom companies to enhance rapport with their customers and build relationships with other operators in the field. In addition, it can help you standardize and promote your brand.
It would be a more logical decision to use an already established solution offering to build such OTT solutions. xmediatv is an off-the-shelf white label OTT solution. xmediatv’s expertise and experience will make it easier for telecom service providers to build branded OTT services. In addition, it will give telecom operators some freedom to focus on customer insights and find niches that differentiate their services from existing offerings.