Live streaming is a great way to share one-time special events with your audience. Businesses and organizations can also use live streaming to share information on a regular basis. The demand for continuous live streaming continues to grow as more and more people turn to live online content rather than traditional television content. 24/7 live streaming, also known as linear video production.
Traditionally, if you are watching a TV program, you turn on your TV that is connected to a broadcast provider via cable or satellite to access the program you want to watch. OTT allows you to watch live and on-demand content on any Internet-enabled device, rather than being limited to a TV with a cable or satellite connection. OTT streaming is unique in that you can access it on any device with an Internet connection OTT streaming.
In 2020 alone, more than 32.1 million U.S. households will cut their cable subscriptions in favor of online video. Last year, 2.38 billion people watched streaming or downloaded online video content across all devices, with more than 75 percent of them using mobile devices.
Despite the increase in cord-cutting, demand for linear video remains, as some people still want to watch “regular” TV channels rather than select content every time. Sometimes people want something to play in the background while they focus on other things, or would rather have someone else pick the “lineup” for them.
Live linear broadcasting is a model that many television networks have used for decades. Different programs are broadcast at set times. Some are broadcast in real time, others are pre-recorded.
OTT linear live streaming over the Internet is becoming more and more popular. This is different from the on-demand streaming we are slowly getting used to, but it is also different from regular TV. It uses TV-style streaming via Internet-based OTT delivery.
Basically, OTT linear live streaming provides access to channels with 24/7 content lineups, just like you would see on a traditional TV station.
As content distribution continues to go online, OTT linear streaming will become even more important. It is predicted that by 2024, most households will abandon traditional TV subscription services.
In addition, major TV broadcasters from CBS to ABC, PBS and NHK have launched 24/7 online streaming options, and more outlets are following in their footsteps.
This new OTT distribution model is a boon for content creators. In the past, real-time linear streaming was limited to a handful of large corporate and public television networks. Now, it is possible to launch a live linear 24/7 stream on a reasonable budget and with a small team.
With modern technology, deploying OTT linear broadcasting is relatively simple. It’s perfectly reasonable for one or two people to coordinate and operate a live 24/7 channel, as long as you have enough content.
Your viewers can access OTT streaming more easily because they can use fewer additional devices to access content on more devices. All they need is a device with an Internet connection, not a bulky cable box or satellite dish, a subscription and a TV.
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